Be Golden Branding
Be Golden is a multi-day Women’s Empowerment event designed to inspire and empower women to lead unapologetically authentic lives, and gives them the tools to pursue their dreams.
The Be Golden branding process began with the logo design. The "half geode" in the main logo design is part of the larger geode symbol (page bottom), which can be used separately from the text. The geode and the shapes inside represent a group of diverse, distinct individuals coming together to form one cohesive purpose.
Following the logo, I developed the Be Golden Brand Book which outlines the accompanying color palette, typefaces, design and photography guidelines, and the organization's mission and manifesto.
Below are a few examples of pieces created following the development of the brand and brand book.