DANIELLE KAY LUCAS
Bloomington Music Expo

Bloomington Music Expo

Branding
Bloomington Music Expo

Bloomington Music Expo

The flexible branding system I designed for the Bloomington Music Expo creates a variety of logo, color, and marketing options for the event. This vinyl collector’s event is the first in Bloomington, and the goal was for the creative to be eye-catching, hip, and a little bit snarky. The juxtaposition of modern/minimalist type and design with historic illustrations plays into the humorous vibe.

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PosterMockups.jpg
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MusicExpo_StoryBillboard_v1.jpg
MusicExpo_Banner_v1.jpg
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