Crosstown Station Branding
Crosstown Station is a new development in Bloomington, that will be a modern upgrade to an existing property. The development will include retail, restaurants, and offices. The goal for the logo design and branding for Crosstown Station was an end product that is contemporary and timeless, that will read well on signage. The monogram can be used alone, apart from the text. The design evokes a high-end hotel.