DANIELLE KAY LUCAS
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Strength School

Branding, Marketing Design, Marketing Pieces

Strength School Branding & Marketing Pieces

Strength School Branding & Marketing Pieces

Strength School Branding & Marketing Pieces

Strength School, a gym with multiple locations in Central Indiana, wanted a logo and brand that implied strength, toughness, and grit without including illustrations or graphic representations of weights, dumbbells, or any gym equipment. The logo is being used on their signs, ads, website marketing materials, and apparel. The brand book (below) details the visual guidelines for the Strength School brand.

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